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Success Story

How Premier Resorts can Extract Cash from Non-Core Golf Amenities While Preserving Full Guest Access

The luxury chain scale, 446-key Ritz-Carlton Amelia Island is an award-winning golf resort which has received international recognition:

  • #5 Best Resorts in North America (Conde Nast)
  • 2020 AAA Five Diamond Hotel
  • Top 75 Golf Resorts (Golf Digest)

Adjacent to the resort sits The Golf Club of Amelia Island, which boasts an 18-hole championship golf course and beach club. Every March, the Golf Club and resort join forces to host the annual Amelia Island Concours d ’Elegance, the most prestigious car show on the East Coast, drawing 18,000 visitors for the weekend event.

Club Name
The Golf Club Of Amelia Island
Amelia Island, Florida
Year Founded
Concert Club Since
two chairs close to small fire pit and moon view
two chairs close to small fire pit and moon view

In 2012, the developers of the Ritz-Carlton Amelia Island found a winwin solution by selling the adjacent Golf Club to Concert Golf Partners, a leading golf club owner-operator. Importantly, an Easement and Use Agreement that runs with the land was developed to allow resort guests to continue their priority access to the golf course and other club amenities. “We realized that we did not need to keep our capital tied up in a 165-acre asset in order to keep the full benefits of being a top-rated golf resort,” said Ritz Amelia General Manager Jim McManemon.

Golf Course

Key Benefits to Hotel Owners:

  • Multi-million dollar cash infusion from sale of golf club
  • Eliminate the burden of funding the golf operation (including a $1.5-2.0m annual maintenance budget)
  • Attractive profit sharing relationship (resort receives % of sales referred to club)
  • Enhanced merchandise for hotel guests due to strong purchasing network
  • Direct marketing access to Concert Golf’s affluent member network (15,000+)
  • Improved course conditions and guest experience

“In essence, we wanted cash but we needed to assure continued golf access and consistent high-quality standards throughout the resort and the golf club.”

–Jim McManemon, General Manager of the Ritz-Carlton Amelia Island

The Ritz-Carlton had recently completed a $65m renovation, and the investors were keen to create liquidity…but needed to retain their elite golf resort positioning, so they designed a club sale process with two critical conditions:

  • The Ritz-Carlton would retain an Easement and Use Agreement preserving prime tee time access for its hotel guests on the golf course in perpetuity and allowing guests to charge all club expenses to their rooms, providing a seamless guest experience
  • The Ritz-Carlton would maintain control of the golf operator decision
man holding golf club and looking down
man holding golf club and looking down

“The transaction with concert golf was conducted in a professional, cooperative manner. We are pleased that this quality asset and golf course staff will be managed by a respected and experienced organization”

Read More Testimonials

Key Benefits to Hotel Owners:

“We were honored by the approval of the Ritz-Carlton™ Hotel Company as their golf partner at this award-winning property, and we’ve enjoyed working closely with the Ritz-Carlton™ Amelia Island to provide seamless service to their resort guests along with our prestigious membership from all over the Southeast,”

–Peter Nanula, CEO of Concert Golf Partners

Eight (8) years later, the relationship between the resort and club has been a resounding success for both entities. “We have truly appreciated the partnership with Concert Golf Partners and especially the team here on Amelia Island,” said McManemon, “I give a glowing report on our experience with Concert Golf Partners and the Golf Club of Amelia Island.”